Un-Traditional Advertising
Traditional advertising methods don't work as effectively as they did twenty years ago. Are you in step with the changes that make you competitive? Topics of interest in our primer include:

• Guerrilla marketing by Jay Conrad Levinson
• Guerrilla Advertising by Jay Conrad Levinson
• Guerrilla Selling by Jay Conrad Levinson
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Mini-Media Promotion
Its the little things when properly combined create a solid image of your unique selling position.

• Business Cards
• Brochures
• Videos
• Posters
• Newsletters
• Stationery
• Order Forms that create sales
• High profile Banners and Signs
  
  

Telephone
You never get a second chance to make a first impression. The telephone is your first live contact with a customer and should the best image of your company.

• Toll-Free numbers
• Marketing with 900 numbers
• Selling with Phone on Hold
  
  

Non-Media Practices- Your silent salesman
The building blocks that you implement early in your company structure are the one that keep on selling for you. They build the company thru referrals and repeat business.

• Choosing a Business Name
• Testimonials- A Powerful Weapon
• Making it Easy for Customers with Accessibility
• Adsigning a Logo
• Packaging to Generate Impact
• Trade Shows
• Jingles and Slogans
• Point of Purchase Sales
  

Internet Marketing - The game has changed
The two changes in today's marketplace that have impacted how we must do business in order to survive are the "Internet" and "Chinese Imports".

• Websites- As necessary as the Telephone
• Target Advertising
• Search Engine Optimization
• Affiliate groups- Building your network
  

Media Advertising-
Radio and TV-

• Radio Advertising Advice
• TV Advertising Fundamentals
• The Impact of Infomercials